content still the most important

what are peoples do if they open a search engine ? search for excellent content or info right ?
without a excellent content or info your seo technique is useless . cause of that the most important thing in SEO is EXCELLENT CONTENT ! .
here i have some tips " how to make good article "
1. clear and easy to understanding phrase
2. unique content
3. if you copy that please write the source
4. check it with copyscape
5. happy SEO :)